Squishmallows and How They Became Popular


Squishmallows are soft huggable toys. Squishmallows were created by Johnathan Kelly in 2017. The popularity of Squishmallows have increased hugely during the pandemic of 2019. The popularity increased thanks to TikTok and the collectors. Squishmallows give comfort to people of all ages. Squishmallows are most popular with teens with depression or anxiety. Children during the pandemic asked for Squishmallows and put their iPads down and played with them. Teens and adults felt the nostalgia and wanted one too, Squishmallows come in all shapes, sizes, and animal species. Their tags come with their names and personality; the tag says 0+ meaning it’s for everyone. I even have a Squishmallow named Ferdie, he is a tie-dye green frog.